TERMS OF REFERENCE
SOCIAL MARKETING CAMPAIGN TO CHALLENGE STIGMA AND DISCRIMINATION TO IMPROVE ACCESS TO AND QUALITY OF HIV SERVICES IN THE CARIBBEAN
Although there have been significant advances made in the HIV response in the Caribbean particularly the downward trend in HIV prevalence in the general population, epidemiological evidence shows that there is a high prevalence amongst vulnerable groups, referred to as Key Populations in the Caribbean. These groups include sex workers, men who have sex with men, persons in prison and drug users. Their vulnerability is due to a combination of factors such as: high levels of stigma and discrimination; human rights abuses and laws that impede access of KP to health care as well as various constraints within the health systems of the Caribbean.
The global community has set new goals known as the 90-90-90 goals to be reached by 2020. These are intended to catalyse a strong momentum at global, regional and national levels. The goals are for 90% of persons diagnosed, on treatment and virally suppressed.
For the Caribbean reaching these goals, it will require a focus of resources on increasing access to healthcare and development of the key population groups. The goals require bold efforts on the part of policy makers and other duty bearers, programme implementers and all actors engaged in the HIV response in the Caribbean.
THE CVC PROJECT
The CVC/COIN Caribbean Civil Society Grant funded by The Global Fund to Fight AIDS, Tuberculosis and Malaria, will enable civil society actors and key populations to play a leading role in ensuring the scaling up of services and access to services. The work under this grant will be bolstered by a separate grant from the Robert Carr Civil Society Network Fund to produce relevant communication materials. Targeted interventions will be undertaken that are aimed at including KP into the continuum of HIV care with a strong focus on reducing and ultimately removing the barriers of stigma, discrimination and rights breaches. The project is being implemented in eight countries namely: Belize, Guyana, Jamaica, Suriname, Trinidad and Tobago, Cuba, Dominican Republic and Haiti.
THE COMMUNICATIONS CAMPAIGN
The context of the proposed communications campaign involves the epidemiological realities of a concentrated HIV epidemic among the most vulnerable, key populations, the ambitious 90-90-90 goals to which the Caribbean has agreed and the overall goal of the CVC three-year project to significantly reduce if not eliminate the barriers to access to services by key populations.
The campaign is intended to challenge HIV responders to be bold, to reach higher and to recommit to implementing the actions necessary to achieve the 2020 goals. The specific objective is to utilize a range of communications strategies to present a challenge to the HIV response community towards achieving the following results:
This campaign to be entitled “Do You Dare?” should give a number of calls to action to:
The target audiences include:
SCOPE OF WORK
The Caribbean Vulnerable Communities Coalition is seeking to contract the services of a consultant for a period of six months, to design and implement a multi-media/modal communications campaign – Do You Dare aimed at meeting the stated objectives above.
The consultant will be expected to:
The specific deliverables of the consultant include:
A minimum of
The consultant must possess:
Submission of an outline, technical proposal indicating
Submission of a financial proposal indicating rates for services
Recent sample (hard copy or electronic) of work related to a behaviour change communications campaign
Mrs. Andrea ChinSee
The Contract and Procurement Officer
Caribbean Vulnerable Communities Coalition
Suite #1, 1D-1E Braemar Avenue,
Proposals will be accepted by delivery to premises, fax 631-7219 or email to email@example.com and should be valid for a period of 30 days. Submission must be made by Wednesday, May 3, 2017 at 4:30 pm.