Created on Wednesday, 12 Apr 2017 09:59:57

TERMS OF REFERENCE

COMMUNICATIONS CONSULTANT

SOCIAL MARKETING CAMPAIGN TO CHALLENGE STIGMA AND DISCRIMINATION TO IMPROVE ACCESS TO AND QUALITY OF HIV SERVICES IN THE CARIBBEAN

APRIL 2017

 

BACKGROUND

Although there have been significant advances made in the HIV response in the Caribbean particularly the downward trend in HIV prevalence in the general population, epidemiological evidence shows that there is a high prevalence amongst vulnerable groups, referred to as Key Populations in the Caribbean. These groups include sex workers, men who have sex with men, persons in prison and drug users. Their vulnerability is due to a combination of factors such as: high levels of stigma and discrimination; human rights abuses and laws that impede access of KP to health care as well as various constraints within the health systems of the Caribbean. 

The global community has set new goals known as the 90-90-90 goals to be reached by 2020. These are intended to catalyse a strong momentum at global, regional and national levels. The goals are for 90% of persons diagnosed, on treatment and virally suppressed.

For the Caribbean reaching these goals, it will require a focus of resources on increasing access to healthcare and development of the key population groups. The goals require bold efforts on the part of policy makers and other duty bearers, programme implementers and all actors engaged in the HIV response in the Caribbean.

 

THE CVC PROJECT

 

The CVC/COIN Caribbean Civil Society Grant funded by The Global Fund to Fight AIDS, Tuberculosis and Malaria, will enable civil society actors and key populations to play a leading role in ensuring the scaling up of services and access to services. The work under this grant will be bolstered by a separate grant from the Robert Carr Civil Society Network Fund to produce relevant communication materials. Targeted interventions will be undertaken that are aimed at including KP into the continuum of HIV care with a strong focus on reducing and ultimately removing the barriers of stigma, discrimination and rights breaches. The project is being implemented in eight countries namely: Belize, Guyana, Jamaica, Suriname, Trinidad and Tobago, Cuba, Dominican Republic and Haiti.

 

THE COMMUNICATIONS CAMPAIGN

 

The context of the proposed communications campaign involves the epidemiological realities of a concentrated HIV epidemic among the most vulnerable, key populations, the ambitious 90-90-90 goals to which the Caribbean has agreed and the overall goal of the CVC three-year project to significantly reduce if not eliminate the barriers to access to services by key populations.

The campaign is intended to challenge HIV responders to be bold, to reach higher and to recommit to implementing the actions necessary to achieve the 2020 goals. The specific objective is to utilize a range of communications strategies to present a challenge to the HIV response community towards achieving the following results:

  1. HIV responders and duty bearers demonstrating more responsiveness to the needs of KPs
  2. 2020 commitments and best practices in increasing access among key populations more widely disseminated
  3. Responders and duty bearers demonstrating increased awareness of best practices
  4. Commitments are given to replicate best practices and scale up programmes and services
  5. Concrete actions are taken to reduce barriers, replicate best practices and scale up services

 

WORKING CONCEPT

This campaign to be entitled “Do You Dare?” should give a number of calls to action to:

  1. Dare to integrate CSOs and KPs in national HIV responses
  2. Dare to open own clinic
  3. Dare to disaggregate KP data
  4. Dare to address GBV
  5. Dare to fund our national HIV programmes/ to go it alone
  6. Dare to fight outdated and oppressive legislation
  7. Dare to lobby for more inclusive health systems

 

TARGET AUDIENCE

The target audiences include:

  • Health Ministries and decision-making bodies/mechanisms (CARICOM, National Coordinating Mechanisms etc)
  • Health and legal services providers/duty-bearers
  • Government and non-government /civil society programme implementers
  • Key population groups: People Living with HIV, Men who Have Sex with Men, Sex Workers, People Who Use Drugs, Transgender Persons, Marginalized Youth, Migrants and Inmates
  • Wider society (regional)

 

 

SCOPE OF WORK

The Caribbean Vulnerable Communities Coalition is seeking to contract the services of a consultant for a period of six months, to design and implement a multi-media/modal communications campaign – Do You Dare aimed at meeting the stated objectives above.

The consultant will be expected to:

  1. Consult with key stakeholders in the planning and development of an appropriate campaign and messaging
  2. Develop and implement a detailed work plan with an outline of the relevant timelines and strategies for achieving the desired outputs/deliverables.
  3. Develop new and/or revise existing electronic and print IEC material to support the campaign to include appropriate messages to be disseminated to the target audiences. 

 

DELIVERABLES

The specific deliverables of the consultant include:

  • Implementation plan
  • Report on stakeholder focus group discussions with key considerations, results/recommendations for the campaign
  • Campaign design to include;

A minimum of

  • One (1) 30-seconds television advertisement
  • Four (4) 5-minutes audio visual tools for CVC You Tube channel.
  • Three (3) 30-seconds videos for Facebook 
  • Fifteen (15) images for dissemination on Facebook, Twitter, Posters and Poster Boards
  • One (1) 30-seconds radio advertisement
  • Revising the print and electronic material to reflect the findings of the pre-test survey(s) at no additional cost.
  • Submission of revised hard and electronic copies of artwork for print material (posters)
  • Submission of revised hard and electronic copies of audio-visual materials associated with the campaign. The hard copy should be submitted on a DVD, a CD and a mini DVD dub and the electronic copy should be submitted in mp3 and mp4 format

 

QUALIFICATIONS

The consultant must possess:

  • Graduate or post-graduate training in communications/ Communication for Social and Behaviour Change.
  • At least seven (7) years substantial experience and expertise in developing and implementing Behaviour Change Communication campaigns/strategies.
  • Experience working with Civil Society Organizations or grant funded projects.
  • Prior knowledge and experience in HIV issues generally and as they pertain to at least one KP group.

 

APPLICATION

Submission of an outline, technical proposal indicating

  • Understanding of the assignment
  • Recommended campaign approaches and strategies

Submission of a financial proposal indicating rates for services

Recent sample (hard copy or electronic) of work related to a behaviour change communications campaign

 

Apply to:

            Mrs.  Andrea ChinSee

The Contract and Procurement Officer

Caribbean Vulnerable Communities Coalition

Suite #1, 1D-1E Braemar Avenue,

Kingston 10

 

Proposals will be accepted by delivery to premises, fax 631-7219 or email to chinsees@yahoo.com and should be valid for a period of 30 days. Submission must be made by Wednesday, May 3, 2017 at 4:30 pm.

 

About the CVC

 

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About Us

Caribbean Vulnerable Communities (CVC) is a coalition of community leaders and non-governmental agencies providing services directly to and on behalf of Caribbean populations who are especially vulnerable to HIV infection or often forgotten in access to treatment and healthcare programmes.

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Contacts

For general information about the CVC, please contact us at:

  • info (@) cvccoalition.org
  • +876 631 7299
  • +876 631 7219
  • Suite #1 1D-1E Braemar Avenue
    Kingston 10
  • Jamaica
  • West Indies